(n) a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity
I remember the day when I first set my eyes on a Swiss International Style poster. Its grid-like structure struck me to the point where one could say it was love at first sight. At the time, I had no idea as to why I felt the way that I did, but only to find myself captivated by its simplistic composition.
The more I disciplined myself in minimalist design, the more I came to realize that it wasn’t so much for its aesthetics that captivated me, but the process behind it. To strip superfluous elements in order to make the content stand out; that was what really hit home. Minimalist design helps the message purveyed get straight to the point and avoids cluttering the mind with irrelevant elements.
As a designer and front-end developer in practice, I follow a set of guidelines. Two of many are Dieter Rams’ “Less, but better.” and Buckminster Fuller’s “Doing more with less.” Both of which are engraved in my mind and applied when I work on any project.
I find there is a great number of designers who are unaware and underrate the process of minimalism and the possibilities of how it may be applied in different mediums. Its process isn’t for aesthetics alone, but can be applied to functionality as well. In my case, when I develop a site, I always try to write the least amount of code while retaining the intended functionality. This is one of the many ways to shorten your site’s load time. Around 50% of web users will abandon your site if it hasn’t loaded within 3 seconds. Quite the expectation wouldn’t you say?
With that said, I would like to ask of you to explore the different methods of the application with whatever process you’ve disciplined yourselves with. There’s always the chance of a new discovery.